Tuesday, March 20, 2012

What links #Prometheus with #Apple ?

If you're a science-fiction fan you'll be eagerly awaiting Ridley Scott's Prometheus, which is released on June 7, and is a prequel to his classic Alien movie. Fans have responded very excitedly to the new trailer that was released at the weekend. Ridley Scott has a great track record in making dark and broody sci-fi with Blade Runner being a cult classic for many, and one of my favorite films. Both it and Alien, of course feature AI's that can be helpful and menacing.
   Ridley Scott has another claim to fame which is of much more relevance to The Universal Machine, and indeed he features in the free sample chapter I made available at the weekend. Ridley Scott directed the successful 1984 Macintosh commercial, which only aired once during that year's Super Bowl. Even so as it says in my book, "In 1999 TV Guide rated it the 'Number One Greatest Commercial of All Time' and in 2007 it became the 'Best Super Bowl Spot,' in the games’ 40-year history."  So that is what links Prometheus with Apple.

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