Wednesday, March 14, 2012

Could your blog make you a millionaire?

Pete Cashmore
It is possible - The Guardian reports that Time Warner's CNN "is in talks to take over the tech blog Mashable for $200 million," making its founder, Pete Cashmore, many millions. Cashmore founded Mashable in his Scottish bedroom in 2005. This isn't the first time this has happened; closer to my home the tech blog ReadWriteWeb, which was started by Richard MacManus in New Zealand in 2003, was taken over last year by Say Media.
   How can you repeat this trick? It seems straightforward, create a really good blog with lots of great up to the minute content, attract millions of followers, syndicate your posts to traditional media and wait for a purchaser with deep pockets. So now you know how, what are you waiting for?