Why iPad Magazines Are Failing

Mike Elgan writes an interesting article on Why iPad magazines are failing that concentrates on the price of the iPad editions wrt the newsstand and subscription pricing that I agree with. However, I think Mike is overlooking the big game changer in apps like Flipboard. I increasingly go straight to that if I want the magazine experience – Flipboard is free, it has a funky layout, photos, embedded video and constantly changing content drawn from all over the web. If I could only have one magazine app on the iPad it would be Flipboard, not Wired or Esquire or GQ regardless of their price point.