Wednesday, November 7, 2018

Film fans see red over Netflix ‘targeted’ posters for black viewers

We're used to the idea of Netflix and other online services, recommending us content based on our viewing history. What you might be surprised to learn is that Netflix is altering the promo images of shows based on our ethnicity. In the image above a white viewer would see the image on the left showing the show's leading actors. A black viewer would see the image on the right where it looks like the show stars Taye Diggs and Lucy Liu who are minor players. The Observer has an interesting article on this story. We can't even accuse Netflix of algorithmic bias since this seems to be deliberate!

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