A new phrase for many, "reputational damage", doesn't get much worse than this. Samsung's incendiary Galaxy Note 7 has been hitting the headlines for all the wrong reasons. Now it appears that according to the Guardian Samsung will be paying Galaxy Note 7 owners to buy competitors phones, including iPhones. It's estimated the Note 7 debacle will cost Samsung $17 billion and that's before "reputational damage is added into the equation. I expect a few Samsung senior execs will be looking for new employment soon.