Monday, August 17, 2015

Apple is building a car

The Guardian revealed last week that Apple is looking for a secure vehicle test track facility near SiliconValley. Therefore confirming the rumours that Apple is working on building a self-driving car. However, an article in The Verge warns Apple fans not to hold their breath. The development cycle time from concept to production, for established car manufacturers, is in excess of 5 years. Apple has no experience in this market and consequently may be expected to take longer. Of course this may be like Apple Maps where Apple belatedly realised they strategically couldn't gift location support to Google and their established mapping product. Google, of course, has been developing driverless cars for ages. Apple has perhaps realised it can't leave this market segment to Google or risk just partnering with one car manufacturer.

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