The ebook reader market is about to get a whole lot more competitive. A German company is about to release an ebook reader called the 'txtr beagle that will sell for around $15.00. The Guardian has recently done a review of the beagle and you can visit the company's website and register your interest. It's a little smaller and lighter than a Kindle (but much cheaper), runs for a year on 2 AAA batteries, but can only store 5 books at a time - how many books do you read at once?
There is one catch though. You'll not actually be able to buy a beagle in a store. It will only be available as an add-on or sweetener to your mobile phone contract. However, it does show that there may be a market for virtually free ebook readers in the future. After all Amazon makes a profit from the books they sell, not the Kindles you read them on.