Saturday, January 21, 2012

Apple's secret culture

If you've ever wondered how it's possible for a company like Apple to keep its products secret until the day of their public unveiling this fascinating insight tells you how they do it. The Secrets Apple Keeps by Adam Lashinsky shows you how Apple's corporate culture is different to its Silicon Valley neighbours like Google or Facebook. Apple operates internally more like a terrorist cell or the secret service than a college research lab.
   If Adam's article leaves you wanting more you can buy his book from Amazon.